Have you ever sat with a cup of chai and suddenly wondered—“Yaar, Biscoff zyada accha hai ya Parle-G?”
If yes, welcome to the club. Because this debate is literally everywhere—from Instagram reels to food bloggers doing blind taste tests. And honestly, it’s fun to see how two biscuits from completely different universes are still competing for our hearts (and our snack plates).
Let’s get into what’s actually happening in the biscuit battlefield in 2025.
Why Biscoff Is Trending (Again)
In 2025, Biscoff has jumped straight into the Indian mass market with a surprise move: a ₹10 pocket-friendly pack, now manufactured in India through the new partnership between Mondelez and Lotus Bakeries. This means the once “premium-imported biscuit” is suddenly sitting beside Parle-G in your nearest kirana shop.
Naturally, the internet went wild.
Searches for Biscoff desserts, recipes, and café-style drinks are still booming. Cafés continue to roll out Biscoff cheesecakes, shakes and even cold coffees. The “Pinterest aesthetic biscuit” is still ruling the content world.
People love it because:
- That rich caramelized flavour
- Premium feel
- Looks gorgeous in photos (Instagram girlies certified
- And dipping Biscoff in your latte just feels fancy
Plus, younger shoppers are seeing the ₹10 pack as a low-risk treat to try something new.
But Parle-G? It’s Not Just a Biscuit. It’s an Emotion.
While Biscoff gives premium café vibes, Parle-G gives pure desi warmth.
Everyone has a “chai + Parle-G” memory—rainy days, school tiffins, train journeys… something about it just hits home.
And even with hundreds of new biscuit brands entering the shelves, Parle-G still holds its ground. Searches for Parle-G nostalgia, Parle-G memes, and even “Is Parle-G unhealthy?” keep trending because people are emotionally attached to it.
In a market that’s now worth almost ₹1.16 lakh crore in 2025, consumer habits are shifting. Biscuits have seen a slight dip, while chocolates and salty snacks are rising. But Parle-G remains steady because nostalgia doesn’t need marketing.
So… Who Wins?
Honestly, both — but in different leagues.
- Biscoff = the trendy, café-culture, global snack
- Parle-G = the desi comfort biscuit that raised a generation
In short:
Biscoff trends. Parle-G stays.
And that’s why this debate will never end — because India loves both, just for very different reasons.